LAHORE: University of Central Punjab’s (UCP) Ride with Pride campaign took to the streets of Lahore with a rally led by the motorcycle girl of Pakistan, the campaign’s brand ambassador- Zenith Irfan here in Lahore on Thursday.
This initiative is aimed at empowering and encouraging the ladies to commute easily and independently. With this campaign, UCP wishes to make an exemplary initiative for every girl who faces commute issues and wishes to carry out day to day tasks independently.
Talking to Surkhiyan, Haania Ali, a senior marketing manager at Punjab Group of Colleges (PGC) said that with Ride with Pride campaign the UCP aims to revolutionize the way the females of UCP commute. This initiative shall empower and encourage the girls of UCP to commute independently.
Agreeing with her, Khadija Amer, a Director at PGC, told Surkhiyan that they are so excited to launch Ride with Pride for the young women of the UCP. We have taken the first steps towards ensuring that our girls have freedom of mobility and are independent in all that they do.
“We hope to inspire other Pakistani women to do the same and reclaim the streets!,” Ms. Amer added.
Through this initiative, UCP has made booking a two wheeler as easy and convenient as issuing a library book. In order to ensure the security of the female students, the scooters have been issued with a proper tracking system and a helmet.
“What better way than to make bike booking as easy as issuing a library book?,” asked Sehr Imtiaz, a marketing manager, at UCP.
She said we hope and pray that this initiative shall result in a positive change and shall revolutionize the way ladies of UCP commute.
Agreeing with her, Hajra Afzal, a project lead, at Ride with Pride, says it is an initiative to break social barriers. The custom designed mobile application provides safety, convenience and ease of use to all those females who wish to ride with pride.
“We hope that it serves as a stepping stone towards women empowerment by ensuring independence, mobility and accessibility,” Ms. Afzal added.
The event was divided in two phases with the first one including a session by the CTO Punjab Captain (Retd) Liaquat Malik and Ms. Zenith Irfan.
While the University expressed their gratitude to the entire Traffic Police team, the CTO applauded the University of Central Punjab’s efforts to empower girls and expressed how this is one of kind initiative that must be replicate by other institutes. He further explained the role of City Traffic Police-Lahore in ensuring the safety of all females on the road. He also urged the students to strictly follow the traffic rules to avoid any unpleasant incidents.
Zenith Irfan popularly known as the motorbike girl of Pakistan, opened the discussion with a powerful message of courage, hope and pursuit of ones’ dreams and applauded the vision behind ride with pride. She also thanked the City Traffic Police Lahore for their services in helping out with training the girls.
In the final phase of the event, the zealous female students of the University of Central Punjab led by Zenith Irfan formally took the “Ride with Pride” campaign to the roads of Lahore in the form of a rally on the specified route. The rally marked the first formal ride of the campaign and the first batch of trained female students of UCP rode their pink scooters with pride.
With this initiative, Lahore shall be seeing more ladies of UCP steadfast in the mission to revolutionize the way they commute.